Susan Tong is a partner at XCEL NEXT. Founder & Creative Director of Investec Design Group, and Partner of TA. Susan has been involved in the creation of corporate identity for hundreds of companies, including EVA Air, Fubon Financial, Taiwan Mobile, Uni-President Enterprises, and BENQ. Over 20 years of experience in market positioning, design strategy & implementation, and brand identity development. Graduate of the Parsons School of Design in New York.
|
When I designed the XCEL NEXT logo, I wanted to give it a unique brand story. The "X" is composed of two arrows, it represents "Meet & Connect". I leave it to everyone to interpret further. It is also interesting to help startups build their corporate identity from scratch. |
© XCEL NEXT